1.0Papelsahttps://papelsa.com/enpapelsahttps://papelsa.com/en/author/papelsa/rich600338<blockquote class="wp-embedded-content" data-secret="jmFvNy6jC4"><a href="https://papelsa.com/en/papelsa_noticias/brand-renewal/">BRAND RENEWAL</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://papelsa.com/en/papelsa_noticias/brand-renewal/embed/#?secret=jmFvNy6jC4" width="600" height="338" title="“BRAND RENEWAL” — Papelsa" data-secret="jmFvNy6jC4" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> A company’s brand is something that goes beyond its logo, it is much more than the products they make or the way they do it. The brand implies an identity, which reflects the values ​​that endure and are transmitted as a fundamental pillar of the company and its context. When companies decide to make a […]