A company’s brand is something that goes beyond its logo, it is much more than the products they make or the way they do it. The brand implies an identity, which reflects the values \u200b\u200bthat endure and are transmitted as a fundamental pillar of the company and its context.<\/p>\n\n\n\n
When companies decide to make a change in their brand image, it is not a trivial change, they are changes that seek to impact and affect the way their real and potential customers see them. A brand renewal seeks to align the brand image with the transformation of the company, which represents the evolution it has undergone, the future path it wants to follow and the values \u200b\u200bof the brand.<\/p>\n\n\n\n
The reasons why a company decides to renew its brand image are different, but it is clear that there is a common goal of continuing to connect with its customers, that this new identity represents its evolution, transmits its values \u200b\u200band teaches its objectives for the future. future.<\/p>\n\n\n\n
At papelsa we are living our TRANSFORMATION<\/strong> process, we are looking for a brand update that conveys our purpose as a company.<\/p>\n\n\n\n We find in the transforming power of nature and our people, the greatest inspiration to develop innovative solutions in paper, cardboard and packaging, and thus make the world a better place to live. This purpose becomes our reason for existing, our values, our infinite commitment, what we can offer in the long term.<\/p>\n\n\n\n We want our purpose to be present in all brand expressions.<\/p>\n\n\n\n Very soon we will be presenting our TRANSFORMATION, join us<\/strong><\/strong><\/p>\n","protected":false},"featured_media":0,"template":"single-noticias.php","meta":{"_acf_changed":false},"class_list":["post-876","papelsa_noticias","type-papelsa_noticias","status-publish","hentry"],"acf":{"descripcion":"A company's brand is something that goes beyond its logo, it is much more than the products they make or the way they do it. The brand implies an identity, which reflects the values \u200b\u200bthat endure and are transmitted as a fundamental pillar of the company and its context.","imagen":"https:\/\/papelsa.com\/en\/wp-content\/uploads\/2022\/05\/Imagen_de_expectativa_Papelsa_.1.png"},"yoast_head":"\n