The last Christmases since the pandemic began, have shown us a new panorama in the reception of buildings, where the parade of couriers delivering cardboard boxes with the gifts that the neighbors have bought online, has become a panorama continuous and rising. And the truth is that we are experiencing a change in trend globally, where almost 60% of Internet users around the world bought something online every week. In 2021, people spent $3.85 trillion on consumer goods online: $591 billion more (+18%) than in 2020, and that’s just consumer goods. Year after year, online purchases have been growing, in a higher percentage during times of pandemic, which makes this a relevant change for those who work and are linked to this growth, such as suppliers and producers. (Source: Hootsuite & We Are Social, Digital 2022 Global Overview Report.)
To have data in the case of Colombia, the 40% increase in total online sales for the year 2021 stands out, including retail sales and services, compared to the year 2020, according to figures from the Colombian Chamber of Electronic Commerce.
Figures that represent a challenge for the paper industry, where the increase in sales in the e-commerce channel is reflected in an increase in the boxes required for its packaging, a trend that is accompanied by the substitution of packaging of other materials for packaging. paper-based, more friendly to the planet.
E-commerce requires us to provide optimal packaging development alternatives through innovation. At Papelsa we have methodologies to design and produce packaging that covers the needs that arise in the different stages of this channel: from the retail process that contemplates the way the product is packaged, the supply chain to understand its shipment and requirements logistics, to the consumer experience to ensure that the packaging not only allows the products to arrive in optimal conditions, but also provides a memorable experience upon receipt and unpacking.
At Papelsa we continue to work and transform ourselves to respond to the needs of the market and so that together we can make this world a better place to live.
Cardboard becomes the essential and basic packaging of electronic commerce.