If you have already embarked on the adventure of starting your online business or eCommerce, surely you are eager to start packing your orders. One of the big decisions you have to make before starting has to do with the packaging of your product, but do you know what are the key aspects to consider when choosing the perfect packaging for your online business? It goes beyond taking stockings and defining the thickness of your box and keep in mind that this choice has direct consequences on how the customer perceives and feels your brand. In our next 2 publications, we shared what you should take into account to make this decision:
STEP 1: TAKE INTO ACCOUNT THE PRODUCT CHARACTERISTICS AS:
58% of consumers say that a bad experience WITH A DAMAGED PRODUCT discourages them to repeat the purchase online, for this reason the packaging must give us all the security.
STEP 2: PACKAGING MUST ALLOW GREATER EFFICIENCIES IN YOUR SUPPLY CHAIN:
We must reduce shipping costs and returns, we can achieve it:
These are the first steps that you must take into account when selecting your packaging, next week find the two remaining steps to take into account to make this selection. At PAPELSA we will be happy to advise you and help you grow your business online, Contact us.
